To Blog or not to Blog, That is the question…..
Online marketing has gone “viral”! If you own a business and want to be successful, your marketing MUST encompass an online presence. “Online presence” no longer means simply owning a website, it literally includes a very intricate and thought out funnel system of social media applications that bring people TO your website. There a variety of ways to go about this. You can pay an advertising business to conduct all the necessary funnels which could be very effective yet extremely costly, or you could spend hours researching methods and conducting trial and error experiments to see what works best for your company. Due to money constraints, and starting my business on a very small budget, I chose the later. However, the knowledge I acquired along the way has been extremely beneficial to me, as the demand for such services are unmet, and highly regarded. I have been able to help people build their businesses and their funnels with this knowledge that I gained along the way.
It would be “virtually” impossible to teach you everything there is to know about online marketing in one “blog”, as there is a tremendous amount of information regarding this topic. I will however go over what I have found to me of the most important, and what I have found others in the industry to be in agreeance with to prioritize.
First and foremost, I will begin with answering the above question….. “To Blog or Not to Blog?” Hmmm…….
My answer is a concrete YES. Blogging is now one of the TOP online marketing tools available. If you have, or want an online presence, you must know have current and active blogs on your site. Blogging is short essays of content usually between 300-700 words written specifically for online usage. It allows you to place fresh content on a regular basis on your website and to use keywords to optimize the article thru search engines. It also makes your website seem extremely active with many live links, which is smiled upon. You will not write about your company, you will write about topics relevant to your industry to show your target audience your knowledge about your market. For example, a spa owner would blog on the benefits of facials or why to use sunscreen. An energy management company may blog on the benefits of solar panels, or the newest technology transferring heat from your air conditioner to your water heater. Your goal is to capture attention through interesting content, not the net worth and great customer service of your company. Although this is important, unless you are in the direct market to purchase solar panels, an ad for a solar panel company will not catch your eye. However, and educational and informative blog written on the power saving benefits of solar panels just might make you stop and read!
Your blogs also can be shared thru a variety of social media funnels. You will want to put a small bio or “about me” at the end of each blog with links directing readers to your site. You may not be a talented or professional writer yourself, but there are many freelance writers who would be willing to write articles for you at reasonable rates. Many high school or college young adults might also be interested in writing for you as a side job.
You also have the option to incorporate affiliate marketing into your blogs for an additional income stream, but that is an entirely separate subject.
So, when considering “to Blog or not to Blog”, remember, if you have or want a successful online presence, you will want to find a good, successful blogger. (click there for a good one!)
To Blog or Not to Blog?
Written by Angela Christu
For professional blogging services and a free consultation for your business please contact Angela